Firmroot International

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Firmroot International Plc is a leading, diversified conglomerate with a strong presence in Nigeria, the United Arab Emirates, Turkey, and Zambia. Our integrated business model spans multiple sectors.

Our diversified portfolio enables us to address critical economic and social needs by providing high-quality, locally manufactured products and services. Whether it’s developing large-scale infrastructure projects, advancing smart agricultural solutions, driving energy innovation, or enhancing digital transformation, our goal is to create sustainable value and long-term impact.

Our Mission

Our mission is to drive sustainable economic development by delivering innovative, high-quality products and services, investing in key sectors, empowering businesses, and creating long-term value.

Our Vision

Our vision is to be a globally renowned conglomerate, pioneering transformative and sustainable solutions.

Our Core Values

At Firmroot International Plc, our operations are driven by a strong set of values that guide our decisions, partnerships, and services:

We embrace cutting-edge technologies and forward-thinking strategies to develop groundbreaking solutions across all industries.

Our commitment to quality and precision ensures that every project we undertake meets the highest industry standards.

We prioritize long-term environmental, social, and economic impact, implementing eco-friendly and responsible business practices.

By fostering strong relationships with stakeholders, including governments, private investors, and communities, we create synergies that drive collective success.

Transparency, accountability, and ethical business practices are at the core of everything we do, ensuring trust and reliability.

Why Choose Us?

Market Expertise

Extensive knowledge of MENA and West African economies.

Tailored Solutions

Customized services to meet unique business needs.

Strong Partnerships

Collaborations with key stakeholders.

Commitment to Quality

Excellence in all of our service delivery.

Our Team

At Firmroot International Plc, strong leadership and visionary thinking drive our success. Our leadership team consists of industry experts, business strategists, and professionals with decades of experience in agriculture, construction, energy, technology, and services.

⁠Shuaibu Aliyu

Chief Executive Officer

Yusuf Yahaha Lawan

Managing Director

Muhammed Sasaoglu

Business Development & Partnership

Yunana Elijah

Corporate Diplomacy Specialist

Zahra Bello

Head, Corporate Affairs Division

Our Key Operational Markets.

As the economic powerhouse of Africa, Nigeria provides rapid economic growth, investment opportunities, and strategic market access to ECOWAS and the rest of Africa.

The UAE offers a prime location for global trade and investments, business-friendly policies, and cutting-edge infrastructure.

Turkey serves as a strategic gateway with a dynamic economy, regional trade access, attractive incentives for foreign investors, and a well-developed industrial and technological landscape.

Zambia presents exciting opportunities with a growing economy, rich natural resources, strategic access to the SADC regional market, and business-friendly investment policies.

Have a project in mind? You’re welcome to send a message or give us a call.